The majority of music aficionados normally associate the super cool and hugely influential Seattle based record label Sub Pop with grunge, punk and hard-core genres. For those not in the know, it may be a surprise to find out the label also launched the careers of Fleet Foxes and The Shins, both producing a sound far closer to the considered Americana purveyed by Carolina based singer songwriter Sam Beam, also known as Iron & Wine; a moniker gleaned from a dietary supplement Beam spotted on the shelf in a general store whilst shooting a film.
